FanDuel Affiliate FAQ: My recently created account and deposit aren’t showing. Is something broken?
September 1, 2010 by Wade Tonkin · Leave a Comment
Filed under: FanDuel.com 

Q:   “I just clicked on my link, created an account and deposited funds… I don’t see the activity in my reports.  Is something wrong with tracking?”

A: Great question – thanks for asking it!

There are a couple of things potentially at work here that I’ll walk you through.

1.  There is a lag between when a player signs up and posts a deposit and when it shows up in the system.   We send reports up to Income Access several times a day in an automated process – If you have created the account and made the deposit within the last hour, the report may not have been sent up that included your transaction.
2.  If you haven’t completed a “money game” yet,  the system will only show the account creation and deposit activity if you ask it to.   Here’s how – If you click on your account report, then set  the appropriate date range then make sure that “new accounts” is checked, you should see activity include accounts created, deposits, and bonus money withheld.

You can also check for players who have set up accounts but not played using the API Reporting.  There are instructions on how to do this at http://gtomanagement.com/using-the-fanduel-api-feed-reporting-tool-to-view-inactive-players/

If your transactions still aren’t showing after you have waited at least an hour and checked in the places I mentioned above, please give us a call or an email and we’ll get you squared away.

Hope this helps!

Wade

BowlingShirt.com Top Sellers – 7/29
July 29, 2010 by Karen Garcia · Leave a Comment
Filed under: Bowlingshirt.com 

Here are the 10 top selling products for BowlingShirt.com this week:

Pink & Black Classic
Cateye Glasses (12-Pack)
Chiffon Scarves
Plush Pink Poodle
Adult Crinoline Petticoats
55 Ford Fairlane Hot Rod
“Cruisin’ Street” Sign
Black & White Classic
Camel & Black Retro Bowler
Black & Grey Swingmaster

We’ve added these ten products to our Top Ten widget in ShareASale that we update every week. To grab this easy to use widget, follow these simple steps:

  • Log into SAS
  • Click on “Get Widgets” in the “Get Links” column
  • Search for “bowlingshirt”
  • Click on “Get Widget Code” and select the code for “Top Products”

We have several other widgets available for you in there too, so be sure to check them all out. If you have any questions or trouble, let us know and we’d be happy to help!

Not yet a BowlingShirt.com affiliate? Join today!

Happy Selling!
~Karen

Are you couponing with purpose ?
July 29, 2010 by Wade Tonkin · 1 Comment
Filed under: Affiliate Marketing Tips 

The “to coupon or not coupon” debate is an age old one in affiliate marketing that has no universally correct answer.   Coupons can be a great way to generate business with new or repeat customers and can also be a great tool to help you accomplish specific business goals.  The key though is to be strategic in your implementation of coupons and coupon codes.

Before you set up a promotion, ask yourself a few questions:

  1. What goals am I looking to accomplish with this coupon?
  2. What is my targeted cost of acquiring a customer?
  3. Am I more concerned with improving conversion alone? Or am I more focused on achieving a specific value per sale from the promotion?
  4. What is my competition offering?
  5. What has the higher perceived value to my customer – free shipping or a percentage or flat rate off of the purchase?
  6. What can my margins support?
  7. What is the likelihood that new customers acquired will purchase from you a second time?

All of the questions above will give you some guidance as to how to structure your coupon promotion.

We’ve seen several instances where the questions above weren’t asked when coupon deals were formulated and it ended up costing the merchant in either a failed promotion or in terms of lost revenue because the offer was too generous.

Here’s an example – you want to have a quick sale to generate some extra revenue during a slow period – you have some healthy margin on your products so you decide to run a sale at 30% off or better.   So you set up a coupon for a flat 30% off with no “qualifier” and when the offer goes out, you see sales increase, but the average order falls through the floor.   Maybe that coupon should have been for 30% off all orders of $50 or more?   Also – if your cost of shipping was effectively 15-20% of cost, maybe you could have run an offer like “Free Shipping on orders of $60 or more” and actually been a bit more profitable.

Definitely also pay attention to your net margin  – especially if you are selling physical products and make sure that when you add up the affiliate commission, the network commission and the coupon that the offer still made sense from a profitability perspective.   You’re in business to make money right ?  The only exception to this would be if you know that you sell really effectively to existing clients and you were thinking “customer acquisition”  with future sales or cross sell/upsells in mind.  There are few things worse than running a promotion that you think generated dynamite results until you ran the numbers to find out that you actually lost money.

I’d also encourage you to work closely with some selected coupon affiliates to help in developing your offer.   They know their audience and they know what makes them tick and can give you the benefit of the experiences they’ve had with similar offers.

Bowlingshirt.com 50% off Summer Sale
July 12, 2010 by Wade Tonkin · Leave a Comment
Filed under: Announcements, Bowlingshirt.com 

Affiliates at Bowlingshirt.com have a great tool to generate sales and commissions this month as Bowlingshirt.com is holding a Summer Sale with a fantastic discount of 50% off on most products on the site.  The code for this sale is “CASH50″ and will save the shopper 50% on all products except for Crosley Electronics, Bowling Balls, Custom Printed Items and Polo Shirts.  The coupon will expire on 7/31 so there is plenty of time to earn.

Post this deal today on your site and let’s make this a record July!

$50 bonus to the top BlogWorld and New Media Expo affiliate this week
July 12, 2010 by Wade Tonkin · Leave a Comment
Filed under: Announcements, BlogWorldExpo.com 

Learn from the top players in blogging and new media at BlogWorld and New Media Expo 2010This week marks one of the two most important dates in the BlogWorld and New Media Expo affiliate program this year.   After Thursday,  “Early Bird” pricing will come to an end and pricing will increase 33%.   Economic times are tight and this is an awesome opportunity for affiliates to generate some great commissions through encouraging attendees to register early.

We’re offering a special incentive to encourage affiliates to get the word out this week – we’ll give a  $50 bonus to the affiliate who drives the most registration revenue between now and midnight CT on Thursday, July 15th.  It’s easy to take a shot at winning the bonus – you just have to promote BlogWorld through your affiliate link.

We’ll post daily updates as we proceed through the week – so keep an eye on this blog and on our @gtoman Twitter account for updates.

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