Where colleges apply to you!

Tags: cappex.com

04/14/08

Permalink 03:31:14 pm, by Wade Email , 215 words   English (US)
Categories: Uncategorized

Affiliate question about Cappex - some single school applications pay higher?

I have had the question posed to me by some potential affiliates asking me why they should promote our client Cappex.com’s offer - they noted that the per lead payout seemed low at $2.50 per completed lead.

I wanted to point out a big difference between some of the high payout college offers and what Cappex is doing. Most of the offers with high payouts are for single schools… and they tend to pay on completed applications, which can be really long - sometimes up to 8 or 9 pages.

Cappex offers payout on the completion of a niche-oriented scholarship application form for say - Business Careers. The form is a single page - we’re not trying to handle the entire application process before you get paid, we’re gathering qualifying information which will then let colleges in your chosen career field qualify you, then compete for you. The conversion is much higher, which is why, despite a big difference in payout, the Cappex EPC is comparable, or higher than almost all of the other educational lead offers we’ve looked at that publish their EPC.

The bottom line is that the affiliate game is all about conversion and EPC and Cappex does that really well.

To join the Cappex.com affiliate program, please visit http://affiliates.cappex.com

04/10/08

Permalink 09:36:31 am, by Wade Email , 277 words   English (US)
Categories: Announcements, Merchant News

Cappex.com re-launches it's educational lead-gen program with GTO Management

We’re excited to have partnered with one of the leaders in Educational lead generation to re-launch their affiliate program.

If you are not familiar with Cappex.com, I think you will be soon. Cappex.com takes a bit different approach to education lead generation in that they encourage students with interests in specific educational verticals to apply for scholarships. These scholarship applications are used to qualify the prospective student for partner schools that Cappex.com works with.

If partner schools are interested in a student based on their profile information, they are allowed to contact the student through the Cappex.com interface, which maintains student privacy and avoids spamming.

Cappex.com currently has more than 10 offers in their program with payouts ranging from $.80 - $2.50 per lead. All offers have their own niche-targeted landing pages with easily completed, one step to payout forms. This means high conversion and high EPC (around $50) for affiliates.

Here are some examples of some of the current scholarships Cappex.com is offering and the landing pages they use to convert affiliate traffic.

$1000 Business Careers Scholarship
$1000 “GPA isn’t Everything” Scholarship
$2000 Design Scholarship
$1000 Computer Career Scholarship
$2000 Culinary Career Scholarship

We’re seeking affiliates with high school age traffic as well as adults interested in alternative education paths (trade schools, culinary, etc) on their websites and blogs as well as search and email affiliates.

If you are currently working with companies like Scholarship Experts, FastWeb.com, FreeScholarshipGuide.com, FreeCollegeScholarships.net and Edsoup, we would love to work with you.

To sign up for the Cappex.com affiliate program, please visit http://affiliates.cappex.com

If you have any questions, please contact us at affiliates@cappex.com

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