GTO Management

At Affiliate Summit in Las Vegas, Karen and Joel and I were lightheartedly discussing affiliate marketing and all of the content that is out there on why merchants should consider adding an affiliate program. Being kind of a contrarian, I threw out the the idea “Let’s do a blog series or a white paper on reasons NOT to launch an affiliate program,” then started spouting off reasons. We thought it was funny, but also made some valid points in terms of best practices and things to think about for merchants looking to make the leap.

The list will have some humor (to make a point) interspersed with serious reasons for not offering affiliate marketing and all and all, I think you’ll enjoy it and find it informative.

Happy Selling,

Wade Tonkin