Daniel Feinberg to Speak at Affiliate Management Days in October

September 5, 2012 by Leave a Comment

One of the best conferences I’ve attended so far this year was Affiliate Management Days in San Francisco in March. I had the pleasure of speaking at the conference about the advantages and disadvantages of managing affiliate programs in-house versus hiring an outside OPM agency, (if you are a merchant weighing your options regarding in-house or outsourcing, contact me. As someone who has been both an in-house manager and an OPM, I’d love to help you explore the topic.) however I was also extremely happy with the caliber of the other speakers and content at this particular conference. Geno Prussakov has meticulously crafted the AMDays conference to focus solely on affiliate management topics and issues and is well worth the investment to attend.

If you are interested in attending AMDays in Fort Lauderdale, Florida in October, I would encourage you to register today. The Early Bird rate is ending this Friday, September 7th and by registering now, you’ll save $500. That’s a -significant- savings that you don’t want to miss out on.

Also, our very own Daniel Feinberg will be speaking at Affiliate Management Days as well. His session, “Stop Managing Like A Merchant, and Manage Like an Affiliate”, is on Wednesday, October 10th at 2pm. If you’re an affiliate manager that struggles with poor affiliate activation and response to communications, you’re not going to want to miss his session. Attendees will learn what affiliates really want from affiliate managers, and how to really connect with your affiliates and build a profitable relationship.

If you have any questions about the conference, let me know!
~Karen

Filed Under: Announcements, Events & Activities Tagged With: , , ,

GTO CEO, Karen Garcia, to speak at Affiliate Management Days

January 19, 2012 by 1 Comment

Affiliate Management Days is a brand new conference focused solely on affiliate managers and marketing executives who are responsible for their company’s affiliate strategy and program management and I’m excited to announce that I will be one of the speakers! As far as I know, it is the first conference of its kind to drill down into the exclusive niche of those who manage affiliate programs. The very first Affiliate Management Days conference will take place at the Westin San Francisco on March 8-9, 2012. AM Days is the brainchild of respected fellow OPM, Geno Prussakov, who recently released his newest book, Affiliate Program Management: An Hour A Day to much industry acclaim.

The two-day educational line-up is filled with sessions from some amazing performance marketing industry experts including Ben Edelman, Assistant Professor of Harvard Business School, Jason Spievak, CEO of RingRevenue, Tim Ash, CEO of SiteTuners, Dave Naffziger, CEO of BrandVerity, and Tony Pantano, CEO of Imwave.

Affiliate managers will learn more about topics such as:

  • Affiliate program management
  • Affiliate recruitment
  • Affiliate marketing analytics
  • Effective affiliate motivation
  • Affiliate marketing fraud
  • Conversion optimization
  • Compliance policing & enforcement
  • Legislative questions/issues
  • Leveraging emerging trends
  • Mobile affiliate marketing
  • Offline performance marketing

I’ll be speaking on the Pros and Cons of In-house and Outsourced Affiliate Program Management on the first day of the conference immediately following lunch. I’m very excited about this as I started my affiliate management career as an in-house manager before moving to the OPM path and I can speak to the benefits of both sides.

Early Bird pricing ends on Friday, January 20th. Register NOW to save $500 off onsite registration and you can save an additional 10% using my coupon, AMDAYSPEAK. This means that if you register by January 20 and use my speakers discount code, you’ll save $619.50 off the full pass price.

I hope to see you at Affiliate Management Days in March!
~Karen

Filed Under: Announcements, Events & Activities Tagged With: , , , , , , ,

Vapor Corp signs with GTO Management

August 15, 2011 by Leave a Comment

It is our pleasure to announce that Vapor Corp has signed with GTO Management and their new affiliate program is LIVE on ShareASale!

The Vapor Corp affiliate program is comprised of three different and unique brands and three websites: Smoke51.com, GreenPuffer.com, and KraveIt.com. The program is available on ShareASale and all three URLs are connected via StoresConnect. This means you apply once to all three programs at the same time! Each store has its own unique look and feel so we’ve made sure you have different banners for all three brands. A full datafeed is also available for your use.

Click here to join the Vapor Corp affiliate program!

About Vapor Corp

Vapor Corp, founded in 2008 in South Florida, is currently the largest and only fully reporting, publicly-traded electronic cigarette company in the U.S. They are the market leader in designing, marketing and distributing personal vaporizers; under the Fifty-One™, Krave™, EZ Smoker™, Smoke Star™ and Green Puffer™ brands.

About Electronic Cigarettes

Electronic cigarettes contain 3 components; a rechargeable battery, a heating element, also known as an atomizer, and a replaceable cartridge. Cartridges are available in a number of strengths and are available in both tobacco and menthol flavors. When in use, the atomizer vaporizes the nicotine solution in the cartridge and delivers nicotine to the user.

Product Appeal

  • No flame
  • No tar
  • No ash
  • No odor
  • No second hand smoke

The Fifty-One Duo has a two-part technology, a battery component and an atomized cartridge called a “cartomizer”, and provides a new and clean smoking experience each time the cartridge is replaced, eliminating the need for maintance on a separate atomizer unit. The Fifty-One Trio has a three-part techology and is the industry standard.

The Krave electronic cigarette is disposable and as the least expensive model, is a suitable introductory e-cig for those looking for traditional tobacco cigarette alternatives.

GreenPuffer is the environmentally friendly alternative to cigarettes, there is no second-hand smoke and the company is working towards having more of the product made from recycled materials.

Market Opportunity for Affiliates

  • There are approximately 45+ million smokers in the U.S.
  • About 23% of adults smoke
  • Approximately 1.2 billion smokers in the world; one-fifth of the world’s population
  • Under penetrated markets in the U.S. and other countries
  • Globally, more than 15 billion cigarettes are smoked on a daily basis according to the World Health Organization
  • Vapor Corp Demographics

Affiliate Program Details and payouts

  • 31% Commission with Performance Tiers up to 51%
  • 120 Day tracking cookie
  • Full data feed available
  • Site average order value $80
  • Three different brands to promote: Smoke51™, Green Puffer™, and Krave™
  • Hosted on ShareASale
  • Experienced affiliate managers

Click here to join the Vapor Corp affiliate program!

Let us know if you have any questions or what we can do to help you get started.

Daniel, Karen and Joel

Filed Under: Announcements, News Tagged With: , , , ,

Meet Daniel & Karey!

February 14, 2011 by 5 Comments

Daniel Feinberg


This post has been a long time coming, but since it’s Valentine’s Day and we love them so much it just seems appropriate to both officially introduce and laud two of our fabulous GTO team members!

Daniel Feinberg

Daniel joined us in January right after Affiliate Summit West 2010 from LionsDeal.com and has quite the formidible arsenal of industry knowledge under his belt. He’s very hands on and if you’re an affiliate of any of our programs and you haven’t heard from him yet personally, don’t fret…you will very soon!
Follow Daniel on Twitter

Karey Churchill

Karey Churchill

Karey has been helping out behind the scenes for a couple years now, but she’s been taking a step or two out from behind the monitor lately and you may have seen her at a tradeshow or industry event! She’s quick on the keyboard and fast on the shutter (she’s a photographer!) and you’re certain to see more of her over the coming months.
Follow Karey on Twitter

Filed Under: Announcements Tagged With: , ,

GTO announces NexusAware

March 10, 2010 by Leave a Comment

With the resurgence of tax legislation targeting affiliate marketing, there is a great need for affiliates to protect their own businesses and livelihoods. Business relationships that generate significant revenue for individuals, families, companies and non-profits are at risk.

While we still strongly feel that states need to band together in a unifed solution that ensures a level playing field, we can not stand idly by and watch as the incomes of our affiliate partners and friends are decimated by poorly considered legislation. To that end, we have created NexusAware.

NexusAware.com allows affiliates to search our database of over 5000 merchants by state or by name in order to check the merchant’s nexus status in any state.

While not fully comprehensive yet, we will continue to update and add information as it becomes available on new or existing programs. We are also adding category functionality.

For your convenience, we have included links to merchants websites as well as links to join the affiliate programs in the search results. Please note, NONE of the links on NexusAware is monetized. There are no affiliate links, no second tier referrals. This is a labor of love for us and we want everyone to feel free to contribute.

If you are a merchant and you want to be added to the directory or if you feel information is incorrect or has changed in regards to a particular merchant listed here, please contact us at info@nexusaware.com.

Filed Under: Announcements, News Tagged With: , , ,